Tuesday, November 27, 2007

Pay Per Click Advertising

Cherryone.com brings a new vision to Pay Per Click advertising. That vision is to make your company money. We do this by optimizing your advertising campaign to bring you in business.

With the rollout of high speed internet and low cost of bandwidth, the Internet has taken on the role of a massive economic machine. This is something that many people never envisioned, but it’s here now and it’s here to stay. There are an estimated 1 billion internet users worldwide, which is just a fraction of the world population. That only means one thing…there is much room for growth.

So with an estimated one million companies relying on the Internet for 50% of their revenue, this is the next arena where business is transacted. And in business, there is always one constant: competition. Companies need to stay ahead of their competitors, to have an edge and to be seen before their competition. And the biggest field of competition takes place when that potential customer pays a visit to one of the major search engines. The fastest way to get your company placement on page one of the search engines is through pay per click (PPC) advertising.

Pay Per Click (PPC) advertising is a way of advertising on search engines. An advertiser pays for each click that sends a visitor to the advertiser's web page. The PPC model offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose. The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or service. The highest bidder gets placed at the top of the sponsored search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount that you bid on that particular keyword.

As easy as this sounds, for an average webmaster this is usually a quite daunting and arduous task without any guarantee on the success. It takes a watchful eye and quite a bit of maintenance. PPC with Cherryone Web Design enables you to focus on operating your core business while we manage and optimize your online advertising campaign. We have the ability to monitor and maintain your advertisements' stats 24 hours a day, to ensure its effectiveness and cost efficiency.